EU Compliance Partner Blog Posts

Can I add a random "EU Responsible Person" Adress on Amazon?

Written by EU Compliance Partner | Jan 20, 2026 11:46:00 AM

It started like all bad ideas do — with relief.  Amazon asked for an EU Responsible Person. Someone pasted a random EU address. The warning disappeared. Inbox quiet. Coffee finished.

Success, right?

That random EU RP address wasn’t compliance. It was a grenade with a return address.

Here’s the ugly part nobody tells you. A huge chunk of your competition — especially China-based sellers — doesn’t give a f* about compliance. They don’t tweak labels. They don’t appoint real Responsible Persons. Some don’t even sell the real product. They copy the brand. Copy the packaging. Sell fakes under the original name. And drop a random EU address into Amazon like it’s a smoke grenade.  Most of the time, nothing happens.

Until it does. And when it does, the explosion doesn’t hit the factory. It hits the importer — the person who brought the product into Europe.

So how does a US reseller survive this without losing their mind? Simple. Two rules.

One:
Either sell the EU-compliant version of the product where the brand already did the work.

Or:
If you sell the US version, make it EU-compliant properly — labels, language, documentation, and a real Responsible Person who can actually answer regulators.

No shortcuts. No cosplay compliance.

Two (the fun part):
Once you’re compliant, you stop playing defense.

Seller Central → Performance → Health → Report a violation:
Report non-compliant and counterfeit competitors on Amazon -with evidence, not rage. Fake products. Fake RP addresses. Missing documentation. Listings disappear fast when compliance is real.

No complaints. Just evidence.

That’s the irony.

Compliance doesn’t slow you down. It separates you from the fallout.
Because a random EU address doesn’t absorb risk — it waits for it.